Pica takes Belfast The Bay and Beyond mobile. 68 interactive pages, now on the iPad. Just one year after teaming with client Belfast Area Chamber of Commerce, we’ve put Belfast Maine on the mobile map. Available now, on the Apple App Store, is Belfast The Bay and Beyond magazine, presented in a uniquely interactive digital experience. Optimized for Apple iPad, the magazine is a first of its kind in Maine, in which local and visiting readers can now swipe, scroll, and tap their way through 68 pages of interactive articles, stories, and sidebars on what’s great and growing around the Belfast area. The digital magazine includes an exclusive feature video on the farm to table way of life in Belfast. With sales of iPad devices expected to reach 82 million in 2013, the Belfast Area Chamber of Commerce is creating new experiences for…

Cara Fox has joined the Pica team as Impact Architect, a new role that combines strategic marketing with cross-media campaign planning. A rapid-fire message-maker and relentless pursuer of “true and unique” angles, Cara leads the development of communications that are powered by super-sharp positioning and designed and distributed for highest impact. Prior to joining Pica, Cara worked as a communications consultant in Taos and Santa Fe, New Mexico. She has 25 years of agency- and corporate-side experience for clients ranging from the world’s biggest brands to rural nonprofits.