Every project begins with research. We gather information about communications objectives, end users, and the relevance of the project to previous publications. We learn about the company and its marketplace. And, we discuss deadlines, budgets, the approval process, and project details such as quantities and other considerations. At the end of this step, we have a clear definition of our assignment.

The design team sketches three design options which are presented to the client for input. Sharing ideas and exploring various directions—while keeping in mind the communications goal(s)—we ultimately choose a single direction that most effectively meets all of the needs of the project.

During this phase we translate the initial concepts into a working model, refining the design and adding other elements such as illustration and copy. We check our work to ensure that function, effectiveness, and consistency remain true to our original goals.

As we finalize a project, we use keen attention to detail. After all of the brainstorming, refining and polishing, there is a point at which the design does what it’s supposed to do. Good design communicates to the end user on multiple levels by speaking to our heart, mind and intuition.