Pica Design + Marketing
Land Trust's Conservation + Recreation Site Goes Live
Downeast Lakes Land Trust (DLLT) is a 501(c)(3) nonprofit organization founded in 2001 by local residents of Grand Lake Stream, Maine. They contribute to the long-term economic and environmental well-being of the Downeast Lakes region through the conservation and exemplary management of its forests and waters.
| Pica Design answered a request for proposal from DLLT in April of 2010 and was chosen to redesign the organization’s outmoded web site. We reorganized content and designed a website which would be a resource for visitors, both for conservation news and as a guide to recreation opportunities in the region. A home-page slideshow features photos that capture the beauty and wildlife of the Grand Lake Stream area. We also built in new functionality: a blog, event calendar, and social networking tools. The site is optimized for search engines and traffic analysis. And–last, but not least–what would a non-profit be without its supporters? The new website allows visitors to contribute online; donors can direct a donation to a specific project, or donate in the name of someone special.
We are excited to see how the site performs, so we’ll be checking in through Google Analytics and Google Webmaster Tools. In six months, we will analyze the site’s performance in search engines, part of our effort to optimize DLLT’s online visibility and help DLLT staff and volunteers do what they do best: Conserving Forests and Lakes – For People – Forever. |
 Downeast Lakes Land Trust Website: BEFORE  Downeast Lakes Land Trust Website: AFTER |
Check out the new site @ https://www.downeastlakes.org